Zeynep Gunel

Reach Movement Studio is a musculoskeletal (MSK) health center by Walmart with a mission of making MSK healthcare more accessible and affordable for everyone. For the conceptual studio, I designed the screens of the digital signages in the studio entrance, break room and consultation room. I also designed the wireframes of the mobile controller managing the content displayed in the screens.

Entrance Display

The designs for the entrance signage were needed to be visually engaging in order to attract the attention of the people coming in and walking by. It was the first studio of Reach Movement. The brand was being introduced for the first time. Therefore, this display at the entrance was particularly essential to give information and create some brand recognition.

Content layout

Store hours, pricing, class schedule, social media, information on trainers, promotions and videos were some of the content requested by the client to be placed on the designs. How I was going to layout and distribute the content across screens were totally up to me. Displaying different type of information on the same screen would have decrease the readability and visibility of the brand promises. Therefore, I chose to display a small amount of information at a time and keep the layout as simple as possible.  

Consultation and break room screens

Mobile controller wireframes