Project Overview

MapleBank is a fully online bank with no physical branches in Canada that is quickly gaining traction. MapleBank is now looking to expand into the millennial market of international students. 

In order to cater to this audience, we created a bill planner app that provides users with a convenient way to manage their expenses, set reminders, and automate payments.

1- Persona Analysis

MapleBank provided us a user report on their target persona: Carmela Hernandez, an international student who is busy with her life. She has a heavy workload at school and a busy part time job. She doesn’t want to miss paying her bills due to her busy life.

Pain points

1- Time Constraints: Carmela’s heavy workload at school and busy part-time job leave her with very limited time and  This lack of time makes it challenging for her to keep track of multiple bill due dates and to find time to manually pay them.

2-Reminders: Carmela may not have a system in place to remind her about upcoming bill due dates. Without timely reminders, she may overlook payment deadlines 

3- Limited financial resources: It is essential for her to allocate her funds wisely and avoid any unnecessary expenses, including late payment fees that can add up over time.